Videogames case study 2 - Kim Kardashian: Hollywood blog tasks


Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

The objective of Kim Kardashian: Hollywood game is to become an A-list celebrity and become famous.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?


An A-list celebrity is the highest rank in the Kim Kardashian: Hollywood app and it is there to show you have achieved the highest tier in the game.

3) How do you download the Kim Kardashian: Hollywood game?

The game is downloadable on app store or play store.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

The narrative of Kim Kardashian: Hollywood is about an undistinguished model that is best friends with Kim Kardashian and is trying to become famous. On her journey she encounters rivals and friendly characters.

5) What characters can you play as? What characters appear in the game?

You play as a your own customisable character and the entire Kardashian family is available to meet in the app.

Audience

1) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.



2) Why is the game so addictive for audiences?



3) Applying Stuart Hall's Reception theory, what is the preferred reading for Kim Kardashian Hollywood - how do the producers want the audience to react to the game? For the oppositional reading, why might someone dislike Kim Kardashian Hollywood?



4) Why does James Liu think Kim Kardashian: Hollywood is so successful?



5) What does James Liu suggest is the reason players keep coming back to the game?



Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?

The game takes a narrow sided approach at the representation for woman as it claims all woman are intrigues and want to be famous and to do that they'll pursue their career's of modelling and preach beauty.

2) What representations of race, ethnicity or sexuality can be found in the game?

Race and ethnicity are both represented with respect as your customisable characters is able to be any race and can be unique to yourselves however most of the games NPC's are majoritily white or light skinned.

3) How does the game both reinforce and subvert stereotypes in the media?

It reinforces stereotypes by saying any race is able to become famous as their is no boundary by race as in the past celebrities were majority white therefore it was very difficult for black people to reach fame.
However it stereotypes celebrities as being fit or skinny as there is no option within the mobile app that allows the consumer to choose their avatars personal weight , which shows the industry that developed the game(Glu Mobile) feel fame is more accessible when one is at their peak physical fitness,

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

Kim Kardashian suggest rise to stardom follows only one life , which she believes to be Fashian And Beauty, however in reality their are various different career choices people can take to achieve stardom.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Celebrities are shown to be famous for only modelling and fashion, it doesn't enlighten other careers and shows a one-sided approach at becoming a celebrity. 

Industries

1) How much does Kim Kardashian: Hollywood cost?

The game is a free-to-play app but the consumer has a choice to purchase in-game items.

2) How does the game make money?

The game has in-game accessories able to be purchased and the games main resource is energy and this can be bought inside the game.

3) What subscriptions are available to Kim Kardashian: Hollywood?

The subscriptions available for Kim Kardashian: Hollywood app is:
  • Gold: 49.99 USD / month (or local equivalent)
  • Silver: 19.99 USD / month (or local equivalent)
  • Bronze: 4.99 USD / month (or local equivalent)
4) How was Kim Kardashian: Hollywood marketed and promoted?

Kim Kardashian: Hollywood app game was marketed and promoted and through 

5) How does Kim Kardashian: Hollywood use media convergence to cross-promote the game and the Kardashian brand?

The Kim Kardashian: Hollywood app is featured on Kim K's families 'hit' reality TV Show Keeping Up With The Kardashians which is viewed by many people as the TV Shows audience has grown from controversy and drama.

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