Rohzeb's Media

1) Why did Facebook buy Instagram for $1bn in 2012? Because facebook could make lots of products at the same time and also everyone said that facebook was the best place in  Silicon Valley  to drive massive growth. 2) What are the benefits for media companies of vertical integration? The benefits are that companies by allowing them to take over the process ,reduce costs and make  efficiencies better. Most companies focus on one part of the supply chain. For example, a manufacturer might focus only on producing goods. 3) What are the benefits for media companies of horizontal integration? The benefits are that they have lower cost and increased differentiation, t he combined  company  can offer more product or service features.Also Increased market power,reduced competition and acces to new markets. 4) What is a subsidiary? A subsidiary is owned or controlled by another company,which is called the holding company.the subsidiary can be a company,corporation,or in

Industry and audience power essay “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement? It is evident that the internet has given much more power than before to the audience because they now have access to movies without actually having to go to cinemas or buying it on apps but the disadvantages are that they can find out where you live and you will probably be in big trouble the advantages are that they watch it at home. The Advantages are that you are able to hear the songs at home instead of going to shops or somewhere else to buy them instead you can listen to music on so many apps on ios,android or pc there are apps like apple music,spotify,shazam,tunien,soundcloud, pandora and tidal these are the apps you can use to listen to music on and i think for some you have to pay for.I t is very entertaining for the audience and it can be more participating for the audience. The Disadvantages are that the producer

1) Write a definition of a  passive  audience:  Passive:This is the view that audiences take in information from the media that has the same effect on everyone. 2)  Write a definition of an  active  audience: Active:This is the more modern and generally accepted view that audience interact with the media they consume. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:   Blue Planet II it fits that because because it tells us not to be on the computers or phones to much because then you will then be broken apart from the real life instead of this virtual l

1) What is the preferred reading of a media text? The  preferred reading of the media text is that teenagers are shown as dangerous,violent,cause havoc and ruin other peoples lives so they don't enjoy the life there going with right now that they have,so that's why they are shown as like that in the clip so they want us to know that teenagers are dangerous.  2) What is the oppositional reading of a media text? the  oppositional reading of a media text is that they are good people and they do good stuff like help people and other related stuff so in general they are good people in  oppositional reading side of the text and sometimes they could be dragged into gang related stuff either because of there cousins and relatives or friends. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The trailer positions the teenagers as dangerous,violent, to cause havoc and to ruin other peoples lives so they don't hav

1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). You need to refer to the correct figure! 2) Read the  mark scheme for this assessment carefully . Write down the mark you achieved for each question: Q1: 1/1 Q2: 0/1 Q3: 1/2 Q4: 1/2 Q5: 0/2 Q6: 1/3 Q7: 1/2 Q8: 1/4 Q9: 1/8 Where you didn't achieve full marks, write  WHY  you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. For Q3 i got 1/2 i missed 1 mark because i didn't use media terminology i need to say  entertainment produced by the media to get that 1 mark. For Q4 i got 1/2 because i didn't say the specific demographic (type) of individual or group. but i did say that the media product is aimed at this age (1). For  Q5 i got 0 marks because i refer to the wrong figure next time i need to refer to the right figure by looking and reading more. For Q6 i g