Rohzeb's Media

1) Who is Audrey Hepburn? Audrey Hepburn was born on May 4,1929 in Ixelles,Brussels,Belgium.She had blue-blood and a cosmopolitan from birth. Her mother, Baroness Ella Van Heemstra, was of a Dutch descent, and her father, Joseph Victor Anthony Hepburn-Ruston, was born in Uzice,Bohemia and of an English and Austrian ancestry. Audrey Hepburn was a British actress, model, dancer, and humanitarian. Recognised as a film and fashion icon. 2) Why did Galaxy select Audrey Hepburn for this advert?  For the Galaxy advert, the advertising agency used a CGI version of Hepburn from 1953. The advert is set on the luxurious Italian Riviera which creates intertextuality. Galaxy selected Audrey Hepburn for this advert to relate to the target audience as a comparable celebrity as they have presumably watched her movies and would identify the celebrity at sight 3) What are the connotations of Audrey Hepburn and celebrity in this advert?  Celebrities are shown to have social power as she has a

1) What does BAME stand for?  B is Black A is Asian M is Minority E is Ethnicity 2) Why is there a need for blood in the BAME community?  There is a need for blood in the BAME community because only 3% of blood donors are of black or Asian heritage therefore blood in these heritage are rare.S o if there is blood needed for a blood transfusion on a Black or Asian person there isn't enough to support the person. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert wants young adults of ethnic minorities to become blood donors as soon as they have viewed the advert. This means that there will be an increase of blood donors in the BAME community. 4) Why is the advert called 'Represent'? The reason why this advert is called represent is because its  asking people in the BAME community to support their ethnicity though being a blood donor. 5) Why have the producers chosen famous BAME celebrities to feature in

1) What year was the advert produced? The advert was produced in 1950s. 2) How were women represented in most adverts in the 1950s? They were represented as housewives,were meant to love cooking and cleaning and being responsible for their families.They are also represented as inferior towards men. 3) How does the heading  message ('OMO makes whites bright') and typography promote the product? The heading is sans serif and stands out.It's written in a sharp bubble."OMO makes white bright!" is short. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? The stereotype this advertisement has is the women doing the laundry.She's also wearing makeup.No men are presented in this advertisement showing it's only the women's job to do the laundry. She's also smiling while doing it which shows that women are happy while doing chores. 5) Why is a picture of the

1) Find three adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find three adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  There specifically aimed at women.Its showing that women can only do house work and no other work because there not strong enough. 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. They can do and be anything now.There not just house wife's anymore they can be anything they can get jobs as well. 5) How do your findings suggest representations of gender have changed over the last 50 years?  I think portrayal of wome