Rohzeb's Media

Industry 1) How were One Direction formed and how is this reflected in the music video for History? One Direction were formed on the X Factor by Simon Cowell.This is reflected in the History music video as they show several clips from their time on the X Factor. 2) What is vertical integration? You may need to check your book for this (or remind yourself from this previous blogpost.) Vertical integration is when one conglomerate owns different companies in the same chain of production. 3) What is horizontal integration? (See link above for help again!) Horizontal integration is when one company buys other companies at the same level of distribution. 4) How has technological convergence changed the way audiences consume music videos? The way audiences hear music has vastly changed.Rather than using methods such as the radio,where audiences could only hear the music, the rise of digital music channels has meant that music videos are used as an efficient way of promoting artists and they

1) What are the key conventions of music video? 2) What is intertextuality? The way that similar or related texts influence, reflect, or differ from each other  3)  When did music videos first become a major part of the music industry? In the 1980 and 1990  4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? Music videos go mainstream.In 1981,the U.S. videos channel MTV launched,airing ''Video killed the Radio Star'' by The Buggles and beginning an era of 24-hour-a-day music on television.With this new outlet for material,the music video would, by the mid-1980, grow to play a central role in popular music marketing. 5) How are music videos distributed and watched in the digital age?  But in our current state of being in a digital age, it is the music and the people who create this music that seem to be feeling all the pain. As the digital age encroaches on our lives, consumers are demanding the mu