Advertising key conventions

Image result for advert

1) What key conventions of an advert can you find and what are the connotations of each one?

The slogan 'sweet taste' connotes that whenever you eat one you will always have a smile on your face, also it will have a nice sweet taste especially the middle one because it is pink strawberry like and strawberry's have a very sweet taste.

2) For each convention, write about how this appeals to a target audience. 

The picture has blurred everything at the back and focused more on the tic tac and the hand
because they want the consumers to focus on the tic tac and how nice, taste and colour fall they are.

3) What is the USP (unique selling point) of the product and how do you know?

sweet mint tablets 

Extension task:
Task: Find a an example of a print advert for EACH of the following:

1) A clear brand identity

2) A shocking or controversial idea


3) An emotional connection to audience

     
                            4) An innovative or ‘different’, subversive concept (e.g the                                              porcupine advertising VW car)



5) A foreign advert that you can understand despite the language barrier



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