Blog tasks: Daily Mirror case study

Language

1) Write the definition of the following key language for newspaper front pages:

Masthead:is a list at the top of a page that includes the names of editors, writers, and owners, as well as the title of the newspaper or magazine.
Pug:Where the corner of the page is covered and usually has a buzzword inside of it. It is an incentive.
Splash Head:An introductory paragraph in an article, printed in larger or bolder type or in capitals, which summarises the article.
Slogan:A slogan is a memorable motto or phrase used in a clan, political, commercial, religious, and other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group.
Dateline:A dateline is a brief piece of text included in news articles that describes where and when the story was written.
Kicker:a line of newspaper type set above a headline usually in a different typeface and intended to provoke interest in.
Byline:who wrote the article.“by whom.” You don't have to be employed at that publication or even be in the editorial field to write a byline.
Standfirst:A brief introductory summary of an article in a newspaper or on a website, typically appearing immediately after the headline.

2) How much does a copy of the Daily Mirror cost?

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

5) What is the balance on the Daily Mirror front page between images, headlines and text?


Audience

1) What is the target audience for the Daily Mirror?

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

4) Why are print newspapers generally read by older audiences?

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers?

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