Apple Beats 1 Radio CSP: blog tasks
1) How have our music listening habits changed since 1960?
Nowadays most of us listen to music through our phones, and can simply download songs over the internet. We can download as many as we like and even use software to live stream songs without having to download them at all.It's been ten years since it became possible to download a song over the internet. But that's not always been possible. Here we look at how devices used to listen to music have changed over time.
2) When did Apple Beats 1 Radio launch and what is it?
Start Date: June 30, 2015
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
The target audience for Beats 1 and Julie Adenuga would range between the ages from 15-25 middle class/ working class and equally male and female.In terms of psycographics, the audience would consist mainly of aspirers and explorers.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
The audience of beats 1 radio can actively listen to the radio station by sending in music requests, reaching out with the use of social media.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Apple beats 1 radio is aimed at a niche audience whereas radio 1 appeals to a mass audience as they play exclusively trending pop songs.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
Nowadays most of us listen to music through our phones, and can simply download songs over the internet. We can download as many as we like and even use software to live stream songs without having to download them at all.It's been ten years since it became possible to download a song over the internet. But that's not always been possible. Here we look at how devices used to listen to music have changed over time.
2) When did Apple Beats 1 Radio launch and what is it?
Start Date: June 30, 2015
Listen Online - via iTunes on macOS, Windows - via Apple Music app on iOS, tvOS, watchOS and Android.
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Beats 1 is Apple's own radio station using the Beats brand. It's a single radio station within Apple Music, and isn't an entire radio service like Apple Music Radio is. It also doesn't have on-demand listening or skips; rather, it's more of a traditional live radio broadcast.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
Apple were keen to enter the music world as since it is a large and well-known brand, a lot of people are likely to migrate to it.Furthermore, through apple beats 1 radio, they could market apple music during ad breaks and gain more control of the music market as they would have another huge branch of people who use it.
5) Why did Apple choose the three selected DJs for launch?
Apple chose 3 DJ's from varying area's of the music communities to appeal to many niche audiences.They picked Zane Lowe as he already had a large viewership at radio 1.Next,they chose Ebro Darden who is in touch with the underground music community in New York which is important to Apple as the radio station is global. Lastly, apple chose Julie Adenuga who is an expert on grime music in the UK to appeal to grime listeners.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
The use of DJ's differ from music streaming services such as spotify as with apps such as spotify, the viewer chooses what they want to listen to however, with apple beats 1 radio, the DJ's choose the songs and can help you discover lesser known artist's.
7) How does the content of the Julia Adenuga show differ from Radio 1?
The content from Julia Adenuga differs from radio 1 , she knows the grime music scene and can play specific, lesser known songs that the audience are likely to enjoy however radio 1 mainly plays pop.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad
3) What is the difference between Beats 1 Radio, iTunes and Apple Music?
Beats 1 is Apple's own radio station using the Beats brand. It's a single radio station within Apple Music, and isn't an entire radio service like Apple Music Radio is. It also doesn't have on-demand listening or skips; rather, it's more of a traditional live radio broadcast.
4) Why was Apple so keen to enter the online music world and compete with Spotify, Deezer and Amazon Music (and others)?
Apple were keen to enter the music world as since it is a large and well-known brand, a lot of people are likely to migrate to it.Furthermore, through apple beats 1 radio, they could market apple music during ad breaks and gain more control of the music market as they would have another huge branch of people who use it.
5) Why did Apple choose the three selected DJs for launch?
Apple chose 3 DJ's from varying area's of the music communities to appeal to many niche audiences.They picked Zane Lowe as he already had a large viewership at radio 1.Next,they chose Ebro Darden who is in touch with the underground music community in New York which is important to Apple as the radio station is global. Lastly, apple chose Julie Adenuga who is an expert on grime music in the UK to appeal to grime listeners.
6) How does the use of DJs differ from Spotify, Amazon Music and other streaming services?
The use of DJ's differ from music streaming services such as spotify as with apps such as spotify, the viewer chooses what they want to listen to however, with apple beats 1 radio, the DJ's choose the songs and can help you discover lesser known artist's.
7) How does the content of the Julia Adenuga show differ from Radio 1?
The content from Julia Adenuga differs from radio 1 , she knows the grime music scene and can play specific, lesser known songs that the audience are likely to enjoy however radio 1 mainly plays pop.
8) Why does Beats 1 radio give Apple the power to make or break new artists? Is this a good thing or a bad
thing for the music industry?
Beats 1 has the power to make or break an artist as they have influential DJ's whose opinions holds weight in the music community.This means that her listeners will listen to what she thinks and agree with it.
Beats 1 has the power to make or break an artist as they have influential DJ's whose opinions holds weight in the music community.This means that her listeners will listen to what she thinks and agree with it.
The experts on the BBC feature believe that beats radio 1 will not be a success.This because Apple beats 1 radio was targeting a different audience than traditional radio as it focuses on solely music.
10) Give arguments for and against the idea that Beats 1 will be a threat to traditional media industries (e.g. radio stations, record shops, online music retailers etc.)
Beats 1 may be a threat to modern radio as it offers solely music which is what younger listeners look for although many local listeners listen to radio for local news, travel information and entertainment.
Audience
1) Who is the target audience for Beats1 and Julia Adenuga in particular? Refer to demographics and psychographics.
The target audience for Beats 1 and Julie Adenuga would range between the ages from 15-25 middle class/ working class and equally male and female.In terms of psycographics, the audience would consist mainly of aspirers and explorers.
2) Why do people listen to Beats1? Which aspects of Blumler and Katz’s Uses and Gratifications theory relate to Beats 1 and its audience?
Using Blumler and Katz's uses and gratifications theory, I believe that most of the audience will be listening to Apple beats 1 radio for entertainment and personal relationships.
3) Can the audience actively interact with the Apple Beats 1 Radio or are they passive when listening? How? Give examples.
The audience of beats 1 radio can actively listen to the radio station by sending in music requests, reaching out with the use of social media.
4) Is Apple Beats 1 aimed at a mass or niche audience? How does this differ to BBC Radio 1?
Apple beats 1 radio is aimed at a niche audience whereas radio 1 appeals to a mass audience as they play exclusively trending pop songs.
5) Do you think Apple Beats 1 radio will be popular with young audiences or are streaming services the future of audio-based media?
I think that streaming services are the future of the music industry as i personally feel that audience would much rather choose what they want to listen to one demand rather than someone else choosing for them.
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