Introduction to Music Video: Blog tasks
1) What are the key conventions of music video?
2) What is intertextuality?
The way that similar or related texts influence, reflect, or differ from each other
3) When did music videos first become a major part of the music industry?
In the 1980 and 1990
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
Music videos go mainstream.In 1981,the U.S. videos channel MTV launched,airing ''Video killed the Radio Star'' by The Buggles and beginning an era of 24-hour-a-day music on television.With this new outlet for material,the music video would, by the mid-1980, grow to play a central role in popular music marketing.
5) How are music videos distributed and watched in the digital age?
But in our current state of being in a digital age, it is the music and the people who create this music that seem to be feeling all the pain. As the digital age encroaches on our lives, consumers are demanding the music industry to keep up with these changes, which in turn, has led to financially devastating consequences for this industry.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Piracy was a big problem as it was hard to find out who had copied their song without authorisation.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
They started to make products which are dedicated to music.
8) What is digital convergence?
when the consumer can access everything on one device.
2) What is intertextuality?
The way that similar or related texts influence, reflect, or differ from each other
3) When did music videos first become a major part of the music industry?
In the 1980 and 1990
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?
Music videos go mainstream.In 1981,the U.S. videos channel MTV launched,airing ''Video killed the Radio Star'' by The Buggles and beginning an era of 24-hour-a-day music on television.With this new outlet for material,the music video would, by the mid-1980, grow to play a central role in popular music marketing.
5) How are music videos distributed and watched in the digital age?
But in our current state of being in a digital age, it is the music and the people who create this music that seem to be feeling all the pain. As the digital age encroaches on our lives, consumers are demanding the music industry to keep up with these changes, which in turn, has led to financially devastating consequences for this industry.
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?
Piracy was a big problem as it was hard to find out who had copied their song without authorisation.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.
They started to make products which are dedicated to music.
8) What is digital convergence?
when the consumer can access everything on one device.
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